Social Media Marketing & Corporate Sector Customers' Loyalty: The Case Study of the Emirati Telecommunication Sector.
Faycal FarhiRiadh JeljeliMoustafa Elmetwaly KandeelAla'aldin ZahraPublished in: SNAMS (2023)
Keyphrases
- social media
- case study
- potential customers
- customer relationship management
- customer satisfaction
- customer churn
- customer data
- social networks
- knowledge management
- software development
- customer retention
- ultimate goal
- customer base
- consumer behavior
- customer behavior
- customer service
- real world
- higher education
- website
- data mining
- social networking
- information technology