Achieving self-congruency? Examining why individuals reconstruct their virtual identity in communities of interest established within social network platforms.
Chuan HuLi ZhaoJiao HuangPublished in: Comput. Hum. Behav. (2015)
Keyphrases
- social networks
- social network analysis
- social groups
- social structure
- community structure
- organizational structure
- knowledge communities
- community mining
- community discovery
- social relationships
- virtual world
- social context
- online social networks
- community detection
- online communities
- social networking
- social communities
- virtual environment
- social structures
- social network analysis and mining
- virtual communities
- complex networks
- social roles
- augmented reality
- three dimensional
- web communities
- social web
- virtual reality
- community formation
- social interaction
- social media
- social network data
- social dynamics
- real world networks
- communities in social networks
- social network sites
- collective intelligence
- key players
- social graphs
- identity management
- link prediction
- online social
- small world
- network analysis
- social sciences
- early adopters
- information diffusion
- viral marketing