How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities.
Roberto BruniAnnarita ColamatteoDusan MladenovicPublished in: Electron. Commer. Res. (2024)
Keyphrases
- competitive advantage
- customer relationship management
- market competition
- financial services
- knowledge management
- competitive environment
- business processes
- marketing strategies
- website
- business information
- data collection
- data mining
- supply chain
- service quality
- business analytics
- market share
- social sciences
- databases
- human capital
- quality of service
- database
- data sources
- social media
- decision making
- data sets