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Annarita Colamatteo
ORCID
Publication Activity (10 Years)
Years Active: 2024-2024
Publications (10 Years): 1
Top Topics
Social Sciences
Competitive Advantage
Business Analytics
Service Quality
Top Venues
Electron. Commer. Res.
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Publications
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Roberto Bruni
,
Annarita Colamatteo
,
Dusan Mladenovic
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities.
Electron. Commer. Res.
24 (2) (2024)