Trick with treat - Reciprocity increases the willingness to communicate personal data.

Christian Happ André Melzer Georges Steffgen

Published in: Comput. Hum. Behav. (2016)

Keyphrases

personal data
personal information
privacy preserving
service providers
privacy protection
identity theft
protection mechanisms
data collection
third party
data protection
sensitive data
data privacy
privacy concerns
web content
sensitive information
social networking
nearest neighbor
data model
database systems