A context-aware recommendation system for improving the performance of targeted mobile advertising.
Hongbin YangElspeth McKayPublished in: SmartWorld/SCALCOM/UIC/ATC/CBDCom/IOP/SCI (2017)
Keyphrases
- context aware
- mobile advertising
- contextual information
- ubiquitous computing
- mobile devices
- context awareness
- ambient intelligence
- mobile users
- mobile computing
- context aware computing
- ubiquitous environment
- location aware
- context aware services
- current context
- context aware ubiquitous learning
- context aware systems
- ubiquitous learning
- mobile applications
- internet advertising
- mobile environments
- smart environments
- user interface
- smart home
- high level