Artificial Intelligence: Redefining Marketing Management and the Customer Experience.
Christina McDowell MarinchakEdward ForrestBogdan HoancaPublished in: Int. J. E Entrepreneurship Innov. (2018)
Keyphrases
- customer relationship management
- artificial intelligence
- business managers
- customer behavior
- marketing strategies
- customer service
- data mining
- database marketing
- information systems
- customer support
- direct marketing
- decision making
- data mining technology
- competitive advantage
- intelligent systems
- potential customers
- consumer behavior
- commercial banks
- customer retention
- computer science
- information technology
- customer segmentation
- expert systems
- success stories
- purchase behavior
- management system
- customer base
- data mining applications
- cognitive science
- software engineering
- call center
- information management
- knowledge management
- website
- customer data
- customer churn
- banking industry
- purchasing behavior
- engineering design
- intelligent agents
- data processing
- data management
- computational intelligence
- natural language processing
- knowledge representation
- machine learning