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Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load.

Yuhmiin ChangEsther Thorson
Published in: Comput. Hum. Behav. (2023)
Keyphrases
  • cognitive load
  • computer literacy
  • cognitive load theory
  • individual differences
  • working memory
  • learning outcomes
  • multimedia
  • information retrieval
  • collaborative learning