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Yuhmiin Chang
ORCID
Publication Activity (10 Years)
Years Active: 2013-2023
Publications (10 Years): 3
Top Topics
Short Message Service
Cognitive Load
Conceptual Model
Vocabulary Learning
Top Venues
Comput. Hum. Behav.
Int. J. Mob. Commun.
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Publications
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Yuhmiin Chang
,
Esther Thorson
Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load.
Comput. Hum. Behav.
139 (2023)
Yuhmiin Chang
Perceived message consistency: Explicating how brand messages being processed across multiple online media.
Comput. Hum. Behav.
85 (2018)
Yuhmiin Chang
The influence of media multitasking on the impulse to buy: A moderated mediation model.
Comput. Hum. Behav.
70 (2017)
Yuhmiin Chang
Age matters: Short Message Service advertising reading behaviours.
Int. J. Mob. Commun.
11 (2) (2013)