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A Survey of the Role of Viewability Within the Online Advertising Ecosystem.
Marta Expósito-Ventura
José A. Ruipérez Valiente
Javier Parra-Arnau
Jordi Forné
Published in:
IEEE Access (2021)
Keyphrases
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online advertising
user behavior
advertising campaigns
long tail
user experience
behavioral targeting
social media
real world
information retrieval
natural language processing
contextual advertising
internet advertising