SocialBrands: Visual analysis of public perceptions of brands on social media.
Xiaotong LiuAnbang XuLiang GouHaibin LiuRama AkkirajuHan-Wei ShenPublished in: VAST (2016)
Keyphrases
- visual analysis
- social media
- public opinion
- automated analysis
- information visualization
- brand image
- interactive exploration
- resolution enhancement
- big data
- eye tracking data
- social networks
- levenshtein distance
- visual analytics
- user generated content
- data analysis
- social networking
- case study
- data mining
- image database