Integrating Web and Database Marketing: Australian Study of Direct Marketing Firms.

Michael S. Lane Angèle L. M. Cavaye

Published in: J. Res. Pract. Inf. Technol. (2000)

Keyphrases

database marketing
direct marketing
marketing strategies
table of contents
data mining applications
essential information
website
data mining
information systems
information technology
database technology
exploratory data analysis
database
decision making
web pages