Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey.
Mohammad IsmailRazli Che RazakMohd Rafi YaakobMohd Nazri ZakariaNadia HanumAzyanee LuqmanPublished in: Int. J. Interact. Mob. Technol. (2016)
Keyphrases
- predictive modeling
- mobile advertising
- telecommunications industry
- mobile devices
- mobile phone
- decision making
- data mining
- long term
- mobile payment
- mobile learning
- literature review
- website
- context aware
- generation process
- location aware
- electronic commerce
- mobile applications
- mobile technologies
- mobile computing
- mobile communication
- content adaptation
- database marketing