How do network externalities affect customers' adoption intention in mobile app store: from a perception of consumer perceived value.
Ting ZhuYaobin LuSumeet GuptaPublished in: Int. J. Mob. Commun. (2018)
Keyphrases
- network externalities
- information goods
- perceived risk
- network effects
- technology adoption
- perceived usefulness
- mobile apps
- technology acceptance
- technology acceptance model
- mobile phone
- electronic commerce
- mobile applications
- mobile devices
- behavioral intention
- app store
- computer self efficacy
- product line
- user satisfaction
- game development
- purchase decision
- customer satisfaction
- context aware
- smart phones
- m learning
- mobile learning
- resource sharing
- factors affecting
- theory of planned behavior
- case study
- information systems