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Applying Reinforcement Theory to Implementing a Retargeting Advertising in the Electronic Commerce Website.
Keng-Chieh Yang
Chia-Hui Huang
Chen-Wei Tsai
Published in:
ICEC (2015)
Keyphrases
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electronic commerce
website
mobile commerce
agent mediated
small and medium sized enterprises
reinforcement learning
online banking
automated negotiation
tourism industry
electronic transactions
business models
service quality
internet marketing
business transactions