Consumer adoption of group-buying auctions: an experimental study.
Robert J. KauffmanHsiangchu LaiHuang-chi LinPublished in: Inf. Technol. Manag. (2010)
Keyphrases
- group buying
- electronic commerce
- incentive mechanism
- business models
- multiple independent
- innovation diffusion theory
- test bed
- e government
- technology acceptance
- technology adoption
- perceived usefulness
- competitive market
- internet enabled
- reverse auction
- social influence
- perceived risk
- theoretical framework
- online consumer
- database