Marketing in Metaverse: Sales-Avatar Visual Features on Customer Trust.
Yuxin LiuKeng Leng SiauPublished in: PACIS (2023)
Keyphrases
- visual features
- customer loyalty
- customer behavior
- potential customers
- customer service
- customer support
- customer satisfaction
- customer base
- image classification
- service quality
- visual information
- marketing strategies
- customer relationship management
- visual content
- data mining
- low level features
- customer data
- image search
- image retrieval
- image annotation
- semantic concepts
- low level
- keywords
- consumer behavior
- visual appearance
- semantic gap
- video shots
- image features
- global features
- bag of features
- image collections
- business managers
- image data
- visual patterns
- visual similarity
- low level visual features
- marketing campaigns
- multi modal
- computer vision