Virtual Influencers: The Effects of Controlling Entity, Appearance Realism and Product Type on Advertising Effect.
Liangbo ZhangJifan RenPublished in: HCI (36) (2022)
Keyphrases
- viral marketing
- virtual reality
- negative impact
- positive effects
- negative effects
- virtual environment
- consumer behavior
- life cycle
- online social networks
- virtual world
- computer graphics
- augmented reality
- interaction effects
- social networks
- social influence
- individual level
- product development
- appearance model
- factorial design