Are the Customers Receiving Exact Recommendations from the E-Commerce Companies? Towards the Identification of Gray Sheep Users Using Personality Parameters.
Babaljeet KaurShalli RaniPublished in: Int. J. Perform. Eng. (2023)
Keyphrases
- product recommendation
- recommender systems
- online services
- market segments
- potential customers
- collaborative filtering
- online stores
- recommendation systems
- personal preferences
- product information
- online dating
- user feedback
- making recommendations
- end users
- content providers
- customer base
- customer loyalty
- parameter identification
- internet usage
- business activities
- internet services
- marketing strategies
- user preferences
- marketing campaigns
- collaborative recommender systems
- online retailers
- personalized recommender systems
- customer data
- active user
- cold start problem
- business world
- customer behavior
- personalized recommendation
- data mining technology
- user interests
- electronic commerce
- user profiles
- user interaction