Measuring Sales and Marketing Data Quality: A Rule Based Approach.
Aman NaimatAllison WaingoldPublished in: ICIQ (2003)
Keyphrases
- data quality
- potential customers
- customer behavior
- quality management
- customer service
- customer support
- website
- data warehouse
- data cleaning
- data cleansing
- data transformation
- poor quality
- cross selling
- data mining
- quality assessment
- information loss
- data confidentiality
- customer relationship management
- class noise
- data management
- decision making
- information systems