The impact of interpersonal interaction factors on consumers' purchase intention in social commerce: a relationship quality perspective.
Wangyue ZhouJincai DongWenyu ZhangPublished in: Ind. Manag. Data Syst. (2023)
Keyphrases
- purchase intention
- online shopping
- product quality
- survey data
- online stores
- structural equation modeling
- service quality
- social commerce
- business models
- information systems
- case study
- databases
- factors affecting
- virtual communities
- electronic word of mouth
- perceived usefulness
- quality control
- quality assessment
- user satisfaction
- business processes
- data management
- object oriented
- real world