Utilization of Customer Relationship Management (CRM) theory, prototype and tools for improved strategic marketing in HE.
Neroida SelimiMarika Apostolova TrpkovskaLejla Abazi-BexhetiMajlinda FetajiPublished in: MECO (2018)
Keyphrases
- customer relationship management
- data mining systems
- customer retention
- marketing strategies
- data mining applications
- data mining technology
- data mining
- relationship management
- customer churn
- competitive advantage
- business decisions
- knowledge management
- database
- case study
- customer base
- customer segmentation
- enterprise resource planning
- end users
- decision support
- decision making
- data analysis
- call center
- microarray