Gamification in marketing.
Gurinder SinghBhawna KumarKokil JainPublished in: Int. J. Inf. Manag. (2021)
Keyphrases
- user experience
- customer relationship management
- data mining
- website
- long term
- social media
- consumer behavior
- decision making
- neural network
- decision trees
- game design
- database marketing
- customer behavior
- market competition
- mobile advertising
- potential customers
- direct marketing
- high tech
- online advertising
- decision makers
- learning algorithm
- real world