Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook.
Scott SchankeGautam RayGediminas AdomaviciusMihir WaglePublished in: J. Assoc. Inf. Syst. (2024)
Keyphrases
- social media
- social media platforms
- user generated content
- social networking sites
- social networking
- social networks
- user generated
- user engagement
- web content
- online forums
- social media data
- online social networks
- social web
- search engine
- blog posts
- dynamic content
- social media content
- reputation management
- dynamically generated
- user acceptance
- tv programs
- social relationships
- factors affecting
- information technology
- website