A hybrid approach based on rough-AHP for evaluation in-flight service quality.
Jiashuang FanDaixing ZhongYukun ZhangSuihuai YuJianjie ChuMingjiu YuHang ZhaoYuexin HuangPublished in: Multim. Tools Appl. (2022)
Keyphrases
- service quality
- evaluation method
- evaluation model
- customer satisfaction
- service providers
- ahp method
- user satisfaction
- fuzzy comprehensive evaluation method
- analytic hierarchy process
- quality of service
- database
- information quality
- electronic commerce
- real time
- competitive environment
- online shopping
- databases
- data mining
- call center
- job satisfaction
- competitive advantage
- social networks
- information systems
- web services
- decision makers