Role of Electronic Customer Relationship Management in Demand Chain Management: A Predictive Analytic Approach.
T. G. K. VasistaAbdullatif AlAbdullatifPublished in: Int. J. Inf. Syst. Supply Chain Manag. (2017)
Keyphrases
- customer relationship management
- relationship management
- data mining applications
- data mining systems
- competitive advantage
- data mining
- data mining technology
- customer churn
- marketing strategies
- customer retention
- information retrieval
- agent technology
- distance measure
- knowledge discovery
- data analysis
- business activities
- decision trees
- machine learning