Revenue Enhancement in Ad Auctions.
Michal FeldmanReshef MeirMoshe TennenholtzPublished in: WINE (2011)
Keyphrases
- contextual advertising
- sponsored search
- sealed bid auctions
- sponsored search auctions
- auction mechanisms
- display advertising
- online advertising
- budget constraints
- short text
- resource allocation
- search engine
- image enhancement
- mechanism design
- combinatorial auctions
- image processing
- click through rate
- bidding strategies
- return on investment
- special case
- keyword extraction
- click prediction
- multi unit
- multi attribute
- auction protocol
- advertising campaigns
- group buying
- website
- keywords
- electronic marketplaces
- web pages