Effects of review spam in a firm-initiated virtual brand community: Evidence from smartphone customers.
Nan FengZhenjing SuDahui LiChundong ZhengMinqiang LiPublished in: Inf. Manag. (2018)
Keyphrases
- virtual environment
- augmented reality
- financial services
- current status
- optimal capacity
- network effects
- knowledge communities
- virtual reality
- individual level
- spam detection
- information technology
- virtual communities
- customer satisfaction
- spam filtering
- switching costs
- competitive environment
- virtual world
- inventory level
- spam filters
- learning community
- customer behavior
- online communities
- pricing strategies
- service providers
- optimal pricing
- email spam
- data mining