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Big Data, Small Personas: How Algorithms Shape the Demographic Representation of Data-Driven User Segments.

Joni SalminenKamal ChhirangSoon-Gyo JungSaravanan ThirumuruganathanKathleen W. GuanBernard J. Jansen
Published in: Big Data (2022)
Keyphrases
  • big data
  • data driven
  • massive datasets
  • data analysis
  • data visualization
  • machine learning
  • e learning
  • case study
  • social media
  • end users
  • data warehousing
  • high volume