Social Customer Relationship Management: State of the Art and Learnings from Current Projects.
Olaf ReinholdRainer AltPublished in: Bled eConference (2012)
Keyphrases
- customer relationship management
- critical success factors
- social networks
- social media
- social interaction
- relationship management
- case study
- social networking
- data mining applications
- data mining systems
- data mining technology
- databases
- social relationships
- marketing strategies
- cloud computing
- machine learning
- enterprise resource planning
- customer segmentation
- data mining