Is Product Sampling Good for Brands' Online Word of Mouth?

Jiahui Mo Zhuoxin (Allen) Li

Published in: ICIS (2018)

Keyphrases

online learning
neural network
real time
product reviews
brand image
small and medium sized
random sampling
life cycle
sample size
software development
sampled data
sampling strategy
pricing strategies
search costs
active learning
online retailers
learning algorithm