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Zhuoxin (Allen) Li
Publication Activity (10 Years)
Years Active: 2018-2018
Publications (10 Years): 1
Top Topics
Sampled Data
Pricing Strategies
Brand Image
Online Retailers
Top Venues
ICIS
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Publications
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Jiahui Mo
,
Zhuoxin (Allen) Li
Is Product Sampling Good for Brands' Online Word of Mouth?
ICIS
(2018)