Do You Trust Me? Facial Width-to-Height Ratio of Website Avatars and Intention to Purchase from Online Store.
Steffen WölflJasmin FestePublished in: ICIS (2018)
Keyphrases
- online stores
- website design
- aspect ratio
- website
- virtual environment
- virtual world
- purchase intention
- electronic commerce
- facial expressions
- structural equation modeling
- recommendation systems
- face recognition
- online retailers
- marketing strategies
- facial features
- consumer reviews
- bayesian networks
- discriminant analysis
- relevance feedback