A mathematical model for the customer dynamics based on marketing policy.
César M. SilvaSilvério S. RosaHelena AlvesPedro G. CarvalhoPublished in: Appl. Math. Comput. (2016)
Keyphrases
- mathematical model
- customer relationship management
- customer behavior
- marketing strategies
- direct marketing
- customer service
- consumer behavior
- database marketing
- potential customers
- customer data
- customer segmentation
- mathematical models
- marketing campaigns
- customer base
- purchase behavior
- ant colony algorithm
- customer support
- control strategy
- data mining
- customer satisfaction
- commercial banks
- decision making
- simulation model
- optimal policy
- website
- electronic commerce
- market competition
- holding cost
- asymptotically optimal
- dynamic model
- customer churn
- reinforcement learning
- purchasing behavior