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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model.
Yeliz Ekinci
Füsun Ülengin
Nimet Uray
Burç Ülengin
Published in:
Eur. J. Oper. Res. (2014)
Keyphrases
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theoretical analysis
decision making
formal model
probabilistic model
autoregressive
video sequences
sensitivity analysis
experimental data
real time
input data
least squares
computational model
statistical analysis
prior knowledge
data analysis
similarity measure
data mining