A profit-driven Artificial Neural Network (ANN) with applications to fraud detection and direct marketing.
Ashkan ZakaryazadEkrem DumanPublished in: Neurocomputing (2016)
Keyphrases
- artificial neural networks
- fraud detection
- direct marketing
- marketing strategies
- data mining
- data mining techniques
- outlier detection
- data mining applications
- credit card fraud detection
- neural network
- credit card
- database marketing
- cost sensitive
- ann models
- customer satisfaction
- social network analysis
- genetic algorithm
- life cycle
- intrusion detection
- support systems
- decision making
- considerable increase
- customer relationship management
- machine learning
- online auctions
- data analysis
- association rules
- training data
- data mining algorithms
- electronic commerce
- data sets
- text mining