Unpacking the social media-driven innovation capability: How consumer conversations turn into organizational innovations.
Joanne F. PatroniFrederik von BrielJan ReckerPublished in: Inf. Manag. (2022)
Keyphrases
- social media
- innovation diffusion
- technological innovations
- information technology
- organizational learning
- knowledge management
- technological innovation
- computer science
- information systems
- big data
- social networking
- strategic planning
- online consumer
- user generated content
- electronic commerce
- decision making
- data driven
- content analysis
- knowledge sharing
- social media data
- case study
- social networks
- health care
- crisis management
- change management
- software development teams
- intellectual capital
- purchase behavior
- technological change