Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes.
Sangmee LeeKi Joon KimS. Shyam SundarPublished in: Comput. Hum. Behav. (2015)
Keyphrases
- sponsored search
- targeted advertising
- advertising campaigns
- attitudes toward
- individual differences
- display advertising
- search engine
- contextual advertising
- online advertising
- behavioral targeting
- consumer behavior
- social networking
- information systems
- search advertising
- social networks
- prior studies
- marketing campaigns
- user behavior