Sangmee Lee

Publication Activity (10 Years)

Years Active: 2013-2015
Publications (10 Years): 0

Top Topics

Marketing Campaigns

Targeted Advertising

Behavioral Targeting

Top Venues

Comput. Hum. Behav.

Publications

Sangmee Lee, Ki Joon Kim, S. Shyam Sundar
Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes. Comput. Hum. Behav. 51 (2015)
S. Shyam Sundar, Xue Dou, Sangmee Lee
Communicating in a Ubicomp World: Interaction Rules for Guiding Design of Mobile Interfaces. INTERACT (2) (2013)