PurTreeClust: A purchase tree clustering algorithm for large-scale customer transaction data.
Xiaojun ChenJoshua Zhexue HuangJun LuoPublished in: ICDE (2016)
Keyphrases
- transaction data
- clustering algorithm
- credit card
- electronic commerce
- customer transactions
- purchase behavior
- market basket data
- data mining
- itemsets
- tree structure
- association rules
- frequent patterns
- marketing strategies
- outlier detection
- fraud detection
- mining association rules
- money laundering
- data mining techniques
- frequent itemsets
- index structure
- data sets
- generalized association rules
- data mining applications
- web logs
- frequent itemset mining
- text classification
- data analysis
- databases