The Influence of Electronic Word of Mouth on Purchase Intention Through Brand Image as Variable Intervening.
Uci Mariantika NuryakinPublished in: HCI (46) (2023)
Keyphrases
- purchase intention
- online shopping
- electronic word of mouth
- product quality
- brand image
- online stores
- virtual communities
- survey data
- positive or negative
- customer satisfaction
- online reviews
- quality control
- process control
- information systems
- computer vision
- marketing strategies
- social network sites
- service quality
- factors that affect