Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks.
Sinan AralDylan WalkerPublished in: Manag. Sci. (2011)
Keyphrases
- product design
- information diffusion
- social influence
- social networks
- network structure
- viral marketing
- design process
- social interaction
- conceptual design
- life cycle
- social media
- online communities
- customer satisfaction
- knowledge management
- personality traits
- manufacturing process
- community detection
- mass customization
- creative design
- diffusion process
- product development
- knowledge engineering
- complex networks
- interaction design
- social cognition
- databases
- network effects
- customer requirements
- concurrent engineering
- product quality
- overlay network
- engineering design
- small world
- social network analysis
- decision making
- information systems
- neural network