Creating cultural brand equity from the perspective of consumer cognition - a case study of Chinese animation brands.
Jia-Yi FanYan-Qiao LuQi-Xing QuLi ZhangPublished in: ITQM (2021)
Keyphrases
- multiple perspectives
- brand image
- viewpoint
- embodied cognition
- cognitive processes
- case study
- information processing
- artificial intelligence
- cognitive science
- search engine
- chinese language
- consumer behavior
- user interface
- virtual humans
- motion capture
- electronic commerce
- cognitive model
- test bed
- organizational culture
- special effects
- chinese texts
- digital archiving
- computer graphics
- cognitive scientists
- neural network