Yan-Qiao Lu

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Cognitive Scientists

Digital Archiving

Special Effects

Top Venues

Publications

Jia-Yi Fan, Yan-Qiao Lu, Qi-Xing Qu, Li Zhang
Creating cultural brand equity from the perspective of consumer cognition - a case study of Chinese animation brands. ITQM (2021)