Mining customer knowledge for tourism new product development and customer relationship management.
Shu-Hsien LiaoYin-Ju ChenMin-yi DengPublished in: Expert Syst. Appl. (2010)
Keyphrases
- customer relationship management
- customer knowledge
- data mining technology
- data mining applications
- data mining
- relationship management
- data mining systems
- data mining techniques
- customer churn
- marketing strategies
- competitive advantage
- text mining
- knowledge management
- machine learning
- historical data
- data structure
- knowledge sharing
- itemsets
- knowledge discovery
- call center
- data mining algorithms
- databases
- web services
- association rule mining
- electronic commerce