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Analytical study of low-income consumers' purchase behaviour for developing marketing strategy.
Gobinda Roy
Rajarshi Debnath
Partha Sarathi Mitra
Avinash K. Shrivastava
Published in:
Int. J. Syst. Assur. Eng. Manag. (2021)
Keyphrases
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low income
marketing strategies
consumer behavior
information technology
information systems
learning environment
association rules
knowledge discovery
information and communication technologies
market segments