Partha Sarathi Mitra

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Marketing Strategies

Association Rules

Market Segments

Top Venues

Int. J. Syst. Assur. Eng. Manag.

Publications

Gobinda Roy, Rajarshi Debnath, Partha Sarathi Mitra, Avinash K. Shrivastava
Analytical study of low-income consumers' purchase behaviour for developing marketing strategy. Int. J. Syst. Assur. Eng. Manag. 12 (5) (2021)