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Determining the More Adequate Web Page Node for Advertising Placement.
J. Guadalupe Ramos
Jessica Nayeli López Espejel
Rogelio Ferreira Escutia
Heberto Ferreira Medina
Published in:
Computación y Sistemas (2020)
Keyphrases
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web pages
website
contextual advertising
search engine
directed graph
web page classification
web search
web server
online advertising
web browser
web logs
web data
display advertising
web browsing
graph structure
tree structure
data sets
mobile advertising
page segmentation
link structure
data mining