Mobile marketing research: The-state-of-the-art.
Kaan VarnaliAysegül TokerPublished in: Int. J. Inf. Manag. (2010)
Keyphrases
- mobile phone
- data collection
- mobile devices
- mobile applications
- mobile learning
- database systems
- handheld devices
- context aware
- computing environments
- mobile environments
- mobile technologies
- m learning
- social sciences
- artificial intelligence
- case study
- smart phones
- location aware
- mobile communication
- network connectivity
- intelligent mobile
- mobile services
- communication technologies
- website
- multimedia
- information systems