Kaan Varnali

Publication Activity (10 Years)

Years Active: 2010-2019
Publications (10 Years): 1

Top Topics

Statistically Significant

Mobile Advertising

Behavioral Targeting

Top Venues

Electron. Commer. Res. Appl.

Publications

Ayse Bengi Ozcelik, Kaan Varnali
Effectiveness of online behavioral targeting: A psychological perspective. Electron. Commer. Res. Appl. 33 (2019)
Kaan Varnali, Cengiz Yilmaz, Aysegül Toker
Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment. Electron. Commer. Res. Appl. 11 (6) (2012)
Oguzhan Aygoren, Kaan Varnali
Value-Based Analysis of Mobile Tagging. Int. J. E Bus. Res. 7 (1) (2011)
Kaan Varnali
Personality Traits and Consumer Behavior in the Mobile Context: A Critical Review and Research Agenda. Int. J. E Serv. Mob. Appl. 3 (4) (2011)
Kaan Varnali
The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions. Int. J. E Bus. Res. 6 (4) (2010)
Kaan Varnali, Aysegül Toker
Mobile marketing research: The-state-of-the-art. Int. J. Inf. Manag. 30 (2) (2010)